Owning not just to a stronger Yuan but also factors like higher disposable incomes, relaxation of restrictions on foreign travel by the government and a burgeoning middle class, the Chinese have jumped to the first place, leaving behind both Germany and the United States. The Chinese made 83 million international trips in 2012, growing from 10 million in 2000. Russia is the only country to have come close to the Chinese growth figures, with a 32 percent increase in travel spendings from last year. Commenting on the stats from these two fast-growing economies, UNWTO Secretary-General Taleb Rifai said, “The impressive growth of tourism expenditure from China and Russia reflects the entry into the tourism market of a growing middle class from these countries.”
Interestingly, what the Chinese most like to do on these foreign trips is spend some more, on shopping. Moving on from the souvenirs, they now splurge on luxury products like designer clothing and accessories. According to Dr. Wolfgang Georg Arlt, director of the China Outbound Tourism Research Institute (COTRI), shopping is often the main reason for travel for the Chinese, “Luxury goods are 20-30% cheaper in other global cities. If you plan to spend US$10,000 on shopping and only spend US$1,000 on airfare, it’s much cheaper for Chinese tourists to fly abroad to shop.”
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