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The “i” in the Skies
By Shivangi On 25 Mar, 2013 At 07:36 PM | Categorized As International, Travel Tech | With 0 Comments
Malaysia Airlines is letting its cabin crew loose with iPads to enhance inflight services to customers traveling on the airline’s A380 flights. Following a deal with airline technology specialist SITA, the airline is undertaking a six-month trial period with the CrewTablet. SITA’s innovative digital cabin crew solution will enable crew members to quickly and easily access passenger and operational data.

CrewTablet enables on-board teams to access information including weather reports, frequent flier programs, seat layouts, connection information and safety manuals. The airline has branded the technology MHcrew and it has been integrated with Malaysia’s operational systems. MHcrew is much more efficient than traditional paper-based processes, enabling accurate, timely and superior service delivery to passengers.

CrewTablet will also enable Malaysia Airlines to conduct passenger surveys using iPads, rather than paper. Survey results and feedback can be derived daily, instead of monthly, hence providing the opportunity to quickly enhance or change service delivery accordingly.

Cabin crew can be trained and up and running in less than one hour, so they can immediately work with more flexibility and efficiency.

Malaysia Airlines Group Chief Executive Officer, Ahmad Jauhari Yahya, said: “Passengers spend more time with our cabin crew than other employees. As key front-liners, we rely on our cabin crew to provide an outstanding guest experience to passengers. The MHCrew solution will help our crew by providing lots of information at their finger tips so they can be more responsive to our guests.” Francesco Violante, CEO, SITA said: “Use of tablets is exploding worldwide and at SITA, we recognize that these new mobile devices offer airlines and airports a new way of working.”

With the use of digital forms and reports, CrewTablet reduces operational costs and improves in-flight preparations and onboard operations. SITA notes that the service creates fuel savings by reducing the weight of traditional paper reports and manuals carried onboard. Crews can also use aircraft downtime to access digital training and certification courses.

Malaysia Airlines will use CrewTablet for its A380 services between Kuala Lumpur and the cities of London, Paris and Hong Kong.

Shivangi

About - As the newest member of the content team, Shivangi Rajendran comes from the world of professional dancing. With a passion for travel and a flair for writing, the Masters in Mass Communication is just an added advantage. A gypsy at heart, she doesn’t believe in planning and is always ready to pack her bags and leave.

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