With this as the premise, British Airways has offered to play the Good Samaritan by slashing fares on flights from NA to India so that the Indian Ma can meet her children. After all, her mamta is legendary. By mamta we mean motherly affection, not the politician (though she too is legendary in her own ways.)
The airline is wooing its Indian passengers settled in North America through its oh-so-emotional “Visit mum” campaign. It has just released a very high-on-drama true story video of an Indian mother meeting her son Ratnesh who had gone to New York at the age of 17, and hadn’t been able to visit India ever since. The video, filmed by Ogilvy & Mather, New York, will make you weep and rush to your mother with a lump-in-your-throat.
Here’s what happened:
As part of the campaign, BA told the dear mother that they would deliver her special bhindi and parathas to her son in New York. Overjoyed, the mother prepared the meal and waited for it to be collected from her house. Little did she know that the mischievous BA people were sending her son to ‘collect’ the bhindi lunch. Both mother and son had a teary moment. Oh you must see the video above. It’s even better than Shah Rukh Khan’s puppy face scenes in Kabhi Khushi Kabhi Gham.
British Airways hasn’t stopped at that. It’s offering a whole range of lucrative services to encourage the Indian kids in pardes to visit their mothers more often. After all, maa is all they have.
On offer:
- Jain, Muslim, Hindu, vegetarian meals – Um, I am not sure what a Muslim and a Hindu meal means. Does it imply that there will be sewaiyan (sweetened vermicelli) and kheer? Fingers crossed.
- Bollywood entertainment! – So that on your way back home, you can practise how to say “Maaaa” in that typical Bollywood style.
- Affordable seat upgrades and family reward points.
Sniff! They have truly personalized it for us.
Mom yells in the background: “You fool, you better learn to cook bhindi than waste your time.”
Indian mothers I tell you, so practical.
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