Research (read Common Sense) suggests that any normal human being would prefer a good looking, pleasant smelling, well-spoken seat neighbor on a flight as compared to the obnoxious, over-sized, weird smelling dude who just won’t shut up! Reality suggests that more often than not, you get stuck with the fat dude (unless, of course, you are the fat dude).

You never spot someone once you’re on the flight. It normally happens somewhere during the long list of pre-flight activities; check-in, security check, waiting area, coffee shop. So she caught your attention. But she’s now seated a good 20 rows behind you.

What do you do?

They’re only so many times you can ‘casually stroll’ the aisles. Don’t fret, brave Lancelot! Sir Richard Branson will show you the way. Virgin Americas’ not at all creepy “Red” in-flight entertainment system! You can use the new service to send a drink, meal or snack to the object of your affection.

How does it work?

It’s all very simple really. You just need to figure out the seat number of your preferred hottie. Just pinpoint it on your digital seat map, browse through the menu and decide what you want to send over and it’s done.

Now, for maximum value, conjure up your cheesiest best for the seat-to-seat messaging system. Yes, Virgin already has one of those.

“4D huh, nice seat!”

“Your seat or mine?!”

“Is that an extra bag of peanuts in your pocket or are you just happy to see me?”

(You can send us your best ones in the comments section)

Unless you’re Ralph Fiennes, you probably won’t get any in-flight action, but hey, you’re headed to the same place. You could make plans to bump into each other. And she might make the effort to walk down 20 rows to smack you in the face. Now that’s what we call a win-win.

Virgin America launched the new seat-to-seat delivery option this week to mark the start of its Los Angeles to Las Vegas service, though it’s available on all of the airline’s U.S. flights. Critics have called it an “in-flight flirting service” and an “airborne pickup scene” but no one’s complaining.

Sir Branson introduced the new feature. And here’s some tips from the big man, “Sir Richard Branson’s Guide to Getting Lucky.” “I’m not a betting man, but I’d say your chance of deplaning with a plus-one are at least 50%,” he concludes. We salute you, Sir!