Changi’s Social Tree – the next step in Social Networking
By Shivangi On 6 Aug, 2013 At 05:58 PM | Categorized As Buzz in Town, International, Travel Tech | With 0 Comments
As if Changi airport wasn’t cool enough, this latest addition to the already long list of features and just makes it cooler. Even if you’re only there in transit, Changi is like a destination in itself, I’d rather transit via Changi than anywhere else. And it just got better!

This latest installation is stands 29 feet tall in Terminal 1; a blend of avant garde design and interactive social technology. Changi’s Social Tree is a tech-meets-art installation consisting of 64 giant 42-inch HDTVs that displays images in stunning detail. It is surrounded by eight touch-screen photo booths that enable travellers to ‘attach’ their photos onto the colourful and animated crown of the structure, offering a 360-degree display of various animated backgrounds including a mystical forest and the Singapore skyline. Travellers can also post photos and videos taken at the booths on their social networking profiles.

“We live in a world where digital communities form part of our everyday life. We hope to see The Social Tree grow into a digital community at Changi Airport, offering a connection over time for our passengers who may pass through Changi many times in their lives. It also provides a social element for our more than 52 million passengers each year to reach out to family and friends.”

Mr Yeo Kia Thye

Senior VP for airport operations, Changi Airport

All you need to do is use the secure log-in facility at one of the eight touch-screen booths at upload your photographs. The pictures will soon show up on the giant screens above.  The Social Tree also provides for travellers to be part of Changi Airport’s history by leaving behind a photo or video of themselves which will be kept for many years to come. You can retrieve and re-live your digital memories at Changi Airport from this memory capsule.

The idea behind the project is to allow travellers to be an integral part in the history of Changi Airport by allowing their images to remain on The Social Tree for years to come.


About - As the newest member of the content team, Shivangi Rajendran comes from the world of professional dancing. With a passion for travel and a flair for writing, the Masters in Mass Communication is just an added advantage. A gypsy at heart, she doesn’t believe in planning and is always ready to pack her bags and leave.

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